How SJD Got Kissed, Got Wild, and Still Remains a Handsome Frog

What is it that makes one blog gain huge readership while another equally well written one languishes? What makes one particular post on a blog go viral while others on the same topic don�t attract any attention? Why do significant numbers of people read blogs that are in the underdog category, while blogs that are in the more popular categories like food, fashion, and technology struggle to find readers? These are questions that have been going through my mind as this blog grows in readership, in traffic, and in quality of visits. I have not written a post on blogging in a very long time, and thought this was an appropriate time to visit the topic again. I trust that it will benefit those who toil on in the conviction that their efforts matter. For those of you who already know all this stuff, please do pass it on, either by sharing this post, or by writing a similar post yourself for your readers.

Recently, daily traffic on this blog crossed the 1000 page views mark. Of course, it was a blimp, caused by a recent post getting shared many times over, but the fact remains that the recent stats for this blog have surpassed my wildest imagination. This post, my 201st, is to share some of the things that seem to have worked to make this happen. Some of it might sound hackneyed but the principle used is that of �if it works it belongs.� This post is written from the perspective of this blog and its �underdog� niche of anti-consumerism and ethical living, but the lessons are universal for all genres and niches. Enjoy.

1. Content

- The Voice of the Buddha

Your blog is your opportunity to use your voice to lead your readers to whatever it is that you wish them to be led to. In my case it is being able to live happy, successful and meaningful lives without robbing the future. This blog has been doing that in its trademark long-winded (most posts here are in the 2000 words range) manner over the last few years, trying its best to keep the post as consistently engaging as possible. Develop your own voice, say what you wish to say, and say it over and over again in as many ways as possible without sounding repetitive. As I wrote in an earlier post, it should be such that when the reader reads your post, they feel you are saying exactly what they had wanted to hear all this time, without consciously recollecting that they heard it from you in the first place. Original and unique content is the most important thing that will get you readers who value your voice.
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