Two Neat Promotion Tools for Blogspot Bloggers

Blogger has been my platform of choice from the time I started blogging. There have been a couple of times that I regretted some of the changes at blogger, but by and large, I have not had to regret my choice. With the blogger in draft becoming the default editor interface for everyone, I thought it would be helpful to look at how change can be a friend. This post is a quick look at two new features that are especially useful for bloggers who are not so tech savvy. These are the ability to create custom URLs and the ability to include a search description for individual posts. Both of these are critical SEO tools, but the way blogger has included them makes it easy for people like me to understand and use them to get the most out of them.

Two women that I am indebted to - Kajal on the right and Subala on the left

Search Description for Posts
I get stumped by terms like meta keywords and meta description that most SEO tutorials speak of, but one easy way that I understood it is that it is the main words and ideas that describe what you are writing about. These help search engines and directories to correctly categorize and display your blog and blog posts. As bloggers, I am told, it is our responsibility to help search engines do their work properly. Usually these words and ideas can be built into the html templates of your blog. In blogger, till now, it was easy to do it for the overall blog if you were ready to try a little html editing. What you could not do easily was to have meta descriptors for each individual post. Now with the new features, this has been made possible.

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